In class towards the beginning of our project
we had a brainstorm of various names for our institution. We wanted the name to
express excellence and the design of the logo to represent connotations of
horror. We wanted to be memorable as a company who produce films of the horror
genre. After lots of thought we came up with the name "Unprecedented
Pictures." The definition of unprecedented is:- "Never done or known
before". We particularly liked the fact that this initiated that our
films are unique and stand out from other horror films previously broadcast.
The 'pictures' part of the institution name exemplifies the fact we are a film
production company and also alliterates both "p's" in the two words
for an even more memorable effect.
For our film name we wanted a short, unusual word which was bold
and also memorable. As you can see from the highlighted word in the diagram
below, we came to the conclusion of the name "Anomalous". We got
really gripped with this name and it began our journey of the narrative for our
film. Liking the idea of the main character being anonymous or anomalous, we
constructed our narrative ideas around this base idea. This is the exact
definition of the word anomalous which we plan to use as a guide and also a
slogan for our film: "Deviating
from what is standard, normal, or expected."
Below is a computerised version of our brainstorm with our most concentrated ideas for both our institution name and final film name.
Here is my analysis of our final logo designed by Jake Hayes using Adobe Photoshop. We're all really pleased with the final result and feel our logo will be memorable to the audience. [Click on the image below to view a clearer, enlarged version.]
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